Meanwhile, vertical posts have a standard ratio of 4:5 with an image size of 1080px by 1350px. Standards for Square photos are 1:1 with the resolution being 1080px by 1080px. The height of these photos should be at least 1080px. Instagram recommends an aspect ratio of 16:9 for horizontal photos. Photos and videos on the Feed can range from 16:9 to 4:5. Here’s a rundown of each post dimension your brand should look into: Instagram Post Dimensions: Feed

This ensures that your content is represented the way it’s intended. You need to optimize your posts’ dimensions for each of these types. You’ve got your feeds, stories, reels, Instagram Live, and more. Instagram allows users to upload content in different areas on the platform. If you want to get the best possible photos, here are the guidelines to look into: Instagram Post Dimensions by Type Having a higher resolution ensures high-quality photos despite compression.

For example, horizontal posts traditionally are 16:9, square posts are 1:1.Īfter uploading your photos, Instagram compresses them to reduce the file size on their servers. As a rule of thumb, photos should be uploaded at an optimal resolution and aspect ratio.Īn image’s aspect ratio is expressed in width and height. Instagram is programmed to crop images above 1080px and enlarge those below 320px.

Image Resolution – the number of pixels found inside an image.

Aspect Ratio – the width of images in relation to their height.

Here’s a quick explainer of what these terms are: Understanding Instagram’s Ideal Image Resolution and Aspect RatiosĪspect ratio and image resolution help prevent blurry, cropped, and low-quality photos and videos.

So before uploading photos and visuals, you need to understand the following. Fundamentals can include post size, resolutions, and more. But following fundamentals help brands highlight posts in the best way possible.

There are no strict rules for posting content. In fact, things like colored visuals increase conversion rates by 700%. It’s all about the aesthetic and the vibe your brand portrays through your posts.Īccording to studies, visual content is a major driving factor for conversions. Instagram is a platform where visual content shines brightest.

Insta grid size